From software to soft serve, ALL small businesses need customer reviews. So, how do you get more customer reviews?
Short answer by ACTIVELY seeking & making it easier for customers to submit reviews. But if you are wishing/hoping for reviews & don’t make it easier for customers to submit them you will not get more reviews. Many small businesses fall in this category.
Most customers are not going to send in reviews on their own. Unless you did something REALLY BAD! Most HAPPY customers don’t bother writing reviews.
This is why you should actively seek customer reviews. Always ask for reviews. Send emails or make calls asking for customer feedback after purchase. Follow up with them few days, weeks or even months later to see how things are going. PLUS make it easier for customers to submit reviews. Depending on your business provide them different methods to submit their reviews. Use Yelp, Facebook, Google, your website.... The easier you make it the more reviews you will receive.
Your customers live busy lives. Remind them and make it easy. Your customers will reward you with reviews.